Questions to focus on:
- How do producers let consumers know about their goods and services?
- What makes an advertisement effective?
- How is marketing an example of business/consumer interdependence?
A. marketing defined
B. functions of marketing
C. product life cycles (development, introduction, growth, maturity, decline)
- Assignment: identify three products for each of the five stages of the product life cycle
- Additional practice and readings: Read 7.2 answer K/U 1,2 T/I 3, COMM. 5