Introduction to Marketing

Questions to focus on:

  1. How do producers let consumers know about their goods and services?
  2. What makes an advertisement effective?
  3. How is marketing an example of business/consumer interdependence?

A.  marketing defined
B.  functions of marketing

  • Planning
  • Product
  • Promotion
  • Price
  • Place

C.  product life cycles (development, introduction, growth, maturity, decline)

  1. Assignment: identify three products for each of the five stages of the product life cycle
  2. Additional practice and readings: Read 7.2 answer K/U 1,2 T/I 3, COMM. 5