Marketing and the Marketing Mix

  • What is the marketing mix?

The 4 p’s of marketing : Product, price, promotion, place (the 4 P’s)

  • How do companies set their products apart from their competitors?
  • What do consumers need to know in order to make a purchase?

Product: Features and differentiation
How do you differentiate? Branding, Packaging, Labelling

Presentation:

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Homework 7.5 Question 3

image:https://en.wikipedia.org/wiki/File:Marketing_Mix_4P.svg#globalusage