Marketing and the Marketing Mix

  • What is the marketing mix?

The 4 p’s of marketing : Product, price, promotion, place (the 4 P’s)

  • How do companies set their products apart from their competitors?
  • What do consumers need to know in order to make a purchase?

Product: Features and differentiation
How do you differentiate? Branding, Packaging, Labelling


Download (PDF, 1.12MB)

Homework 7.5 Question 3