Marketing and the Marketing Mix

What is the marketing mix?
The 4 p’s of marketing : Product, price, promotion, place (the 4 P’s)
How do companies set their products apart from their competitors?
What do consumers need to know in order to make a purchase?
Product: Features and differentiation
How do you differentiate? Branding, Packaging, Labelling

The Marketing Mix

Homework 7.5 Question 3