Introduction to Marketing – Promotion

How do companies promote their product?

What is promotion? – Communicating a message that encourages consumers to purchase your goods and services

Discussion:  Push (wholesale) and Pull (retail) strategies

The 4 key ways to promote your product:

  1. Advertising
  2. Sales Promotion
  3. Publicity
  4. Personal Selling

Homework 7.6, 7.7 Question 1,2,3